Getting In The Game To Power Up Employee Engagement

Client

DHL Express

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Event

DHL AsiaCup

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Location

Singapore: Padang, Marina Bay Sands Expo and Fairmont

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Guest List

1,250 guests – Global & Regional Management Board and APAC Country Managers from 22 countries, across Asia Pacific (Excluding China).

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Background

Clearwater Communications provided full-service event management for every DHL AsiaCup for 3 years in a row.

 
DHL AsiaCup is a key incentive mega-event to celebrate DHL Express’ employees, who compete in 22 football teams and 20 cheerleading teams from 22 countries. DHL AsiaCup is seen as a valuable part of working for DHL.

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Brief & Challenge

Every DHL AsiaCup must engage employees with unique DHL brand and team building experiences to unleash DHL passion and motivate all DHL employees across Asia Pacific to deliver exceptional customer service to grow DHL’s loyalty and profits.

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Experience & Execution

AsiaCup brought the “Get In The Game” event theme to life. 

Staff engagement was powered up by a closed social media group, which allowed AsiaCup participants and their DHL colleagues back home, to be engaged pre, during and post-event by an integrated social media and communications campaign, and AsiaCup live streaming. 

The event experience was on and off the pitch, with themed celebration dinners each night of the event.

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Results​