Festival of Conferences To Connect GroupM Agencies and Partners

Client

GroupM

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Event

GroupM APAC Confest

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Location

Bali 

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Guest List

1,100 participants from GroupM agencies (Mindshare, Mediacom, Maxus, MEC), GroupM & WPP invited guests and Partners (Facebook, Fox International, Google and Youku).

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Background

GroupM Confest mega-event occurs every 4 years to bring GroupM companies and partners together to celebrate GroupM achievements and immersion in forward looking industry issues.

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Brief & Challenge

Our challenge was to curate an engaging, innovative event experience to elevate the GroupM brand and strengthen GroupM’s industry leadership position, through experience excellence across the entire ConFest event journey.

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Experience & Execution

Confest 2015 comprised Conference & Plenary sessions, Sponsors Activations, EMMies Awards Gala Reception, Networking and Awards Gala Dinner.

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Results

Confest 2015 event attendance grew by +160% vs. 2011 event.

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Client Testimonial
“Thank you for the effort that was put into the conference by you and your team.  I have been to many conferences over the years and have to say that, for me, Confest 2015 was the best conference I have attended in 14 years with the company.
 

Great organisation, great venue, great alignment across disciplines/agencies, region/global and the right mix of serious and fun.  I've come away very optimistic about our future”

Global COO, GroupM