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Engaging Millennials Through Lazada Brand Experiences

Client

Lazada

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Event

ZoukOut

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Location

Singapore, Sentosa

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Guest List

30,000 Millennials

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Background

ZoukOut is one of the largest annual dance festivals in Singapore and Asia, featuring world-class international and local DJ’s.  

Lazada created a total brand activation to engage and raise awareness of Lazada brand and the Lazada 12:12 sales among Millennials.

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Brief & Challenge

Clearwater Communications created the “Party With Lazada” Millennial zone. The challenge was to create higher impact and engagement with Millennials vs. other ZoukOut sponsors.

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Experience & Execution

Lazada ZoukOut zone provided interactive Lazada branded photo opportunities  and gave Millennials a shareable, Lazada experience.

A free make-up artist and Estee Lauder lipstick sample, chillax zone, Lazada bar, Lazada phone charging stations, Lazada prizes for uploading photos to Instagram with #Lazada1212 and Lazada app downloads.

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Results​

  • Lazada ZoukOut brand activation achieved its business objectives of high Millennial engagement

  • Lazada ZoukOut photos were widely shared on social media, resulting in Millennial shopping in the Lazada 12:12 Sale

  • 14,956 posts with #Lazada1212 event hashtag on Instagram by Millennials

  • High Lazada App downloads by Millennials

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