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Changing The World Through Culinary Excellence

Client

William Reed Business Media

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Event

The World’s 50 Best Restaurants

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Location

Singapore, Marina Bay Sands

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Guest List

Primary: 1,268 world’s top chefs, 356 media, industry leaders, taste hunters and taste makers from the F&B and Hospitality industries, from 5 continents & 63 countries.


Secondary: Virtual global audience comprising millions of global food lovers and global gastronomic community reached by global media pick up and digital channels.

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Background

The World’s 50 Best Restaurants has celebrated the diversity of the world's culinary landscape. and the world’s top chefs and restaurants since 2002.


The event creates the annual list of the world's finest restaurants to provide a snapshot of the best, culinary experiences, as well as celebrating the unique F&B community.

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Brief & Challenge

Bring the 17th edition of the World’s 50 Best Restaurants event to Asia for the first time, to grow and globalise the 50 Best brand.

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Experience & Execution

The World’s 50 Best Restaurants 2019 was a lively event with a party atmosphere, and an element of competition: ​

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Best Use Of Multi-Channel Marketing

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Best B2B Event: Conference/Meetings/Seminars

Best Immersive Experience

  • 50 Best Talks - a conference-style event with live culinary demonstrations from the World’s 50 best chefs.

  • Masterclass – three masterclasses for gastronomes to get close to the world’s most famous chefs.

  • Awards Reception – an immersive reception with a digital “Modern City Garden” theme.

  • Awards Ceremony - where 59 top awards are announced and presented.

  • After Party – finale celebration with live entertainment, activations and unique experiences.

Results

  • Elevated Singapore and Asia as world-class gastro hubs

  • Global media coverage engaged a virtual audience of 82.17 million people in 135 countries

  • Winners’ Announcement earned 1,500+ Facebook views

Client Testimonial
”Your hard work and dedication in the months leading up to the event and on site were absolutely incredible. Your attention to detail was second to none and nothing was ever too much. I could not have done it without you.


It was an absolute pleasure working with you and I’m sure we will be working with each other again in future.
Thank you again for everything, you are a DREAM!”

Event Coordinator, William Reed Business Media

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